bagtransformation











“Something that is a source of honor, fame, or admiration; a distinguished ornament or an object of pride: a sonnet that is one of the glories of English poetry.”
http://dictionary.reference.com/browse/glory
Miche Corporate offices have announced that they are leaving Glory for the Classic and Petite bases available through August 12 so that women can support their Team USA for the 2012 Olympics! Keep in mind, if quantities go before August 12 then that’s that.  If you didn’t get yours last time around and want it now, go to my online store to purchase it now!
Cheers,
Andrea


Many businesses come up with specific names for their products.  When looking through a catalog, it makes the experience fun, but in the real world, and for conversation sake, it can make it hard on consumers.  Let’s take Miche Shells for example.

Shells: The piece that goes on the outside of the base and gives the overall style of the bag. Despite marketing and representatives using the lingo, most people still call them covers.

Urban Shells: These shells for the Prima base were released toward the later part of the summer last year.  SO MANY people were anxiously awaiting their arrival.  Because people were talking about the rumors they might be coming before they actually got here, their name had already been established by the public: Backpack bags.

Go-Anywhere Bag: These shells were created to be able to fill the need so many women have.  How do you carry all your things when you’re going to the gym, pool, park or to the baby sitters?  Miche’s response was the Go-Anywhere, the public says diaper bag.

With these three simple examples, I hope I have gotten you thinking about branding.  How has your business or product established it’s “branding” and how has it overcome the tendency of the masses using general terms when referring to you?  Are you aware of generalized terms used in reference to your product or services?  This stuff does matter, and more than you realize. Below are times when knowing this information could drastically change your bottom line and overall effectiveness in business:

  • Blogging, Websites: Keywords, tags, META Tags and search engine optimization. If you don’t know the layman’s lingo for your products or services, you may be missing out severely on traffic to your internet information sites.   Keywords are words that general people use to describe or search for your products.  Knowing these, you can use them as tags on your blog or website.  A tag is simply a word or phrase that the search engines can grab on to when compiling a search someone’s asked for while sitting at their computer.
  • Twitter: Hash tags, profile naming.  If someone is looking for a Mother’s Day gift idea on Twitter, they are going to use the search function at the top of their screen.  If you haven’t used a “#” in front of the words they search for, you might miss some potential customers.  For example, if you go right now and search #LoveBeautySchool on Twitter, you will get a small sneak peek into what I’m working on for next month. 🙂  However, if nobody searches for #LoveBeautySchool, then the hashtag was just a waste of time.
  • Facebook Pages: If you have made a page on facebook.com like I have for my business, you need to optomize (or get the most out of) your search engine exposure!  How do you do that?  Again, use keywords, or commonly used words by the public, in your page description.  Also, be specific about who you are and what you do in your page name. As a side note:  Use dashes in your page name, too, as Google sees each word separated by a “-” as a word, instead of one big word.  For example, if I had know this when I made my page, I would have called it www.facebook.com/bag-transformation of having it all together as one word.

Nobody gets into business to fail.  Knowing helpful tips like these can help you get leads, connect with customers and improve your bottom line.

If you found this article helpful, please feel free to share this with your colleagues, tweet and/or facebook it!  Thanks for your support and many blessings in your current and future ventures!

Cheers,
Andrea

 



If I know what a mother wants, it’s to be recognized as special and appreciated. On Mother’s Day, true, but every other day in between.  Read below to see how you can give her a gift this May 13th that will last for years to come and continually remind her that you love her and remember her every day of the year.

Mothers Day promotion, special pricing, miche, shells, base, prima, fabric, souchy

Women of every age want to feel beautiful.  As we get older though, we start to second guess our ability to keep up with styles and trends. We begin to wonder if we are starting to look like that older lady in church or at the grocery store whom we used to think as kids dressed herself in the dark before leaving the house.  With Miche, she can stay in style without having to try.

Below are just a few ways you can know for sure you will be in style at every turn.

  • Our designers keep a hawk eye on the runways in Paris and New York.  You can be sure that the design and color styles and trends on the runways will be reflected onto our shells and accessories.
  • Miche releases new designs MONTHLY!
  • Each shell and accessory is a available on a limited supply basis.  What’s that mean? Everything you see in the catalogue is current and up-to-date.
  • Our products are affordable.  New shells can be purchased often and even put on wishlists for your birthday, anniversary, Valentine’s Day or just because.

As always, if you have questions or need help picking out the PERFECT handbag or accessories, just drop a comment below.

Cheers!



et cetera