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Many businesses come up with specific names for their products.  When looking through a catalog, it makes the experience fun, but in the real world, and for conversation sake, it can make it hard on consumers.  Let’s take Miche Shells for example.

Shells: The piece that goes on the outside of the base and gives the overall style of the bag. Despite marketing and representatives using the lingo, most people still call them covers.

Urban Shells: These shells for the Prima base were released toward the later part of the summer last year.  SO MANY people were anxiously awaiting their arrival.  Because people were talking about the rumors they might be coming before they actually got here, their name had already been established by the public: Backpack bags.

Go-Anywhere Bag: These shells were created to be able to fill the need so many women have.  How do you carry all your things when you’re going to the gym, pool, park or to the baby sitters?  Miche’s response was the Go-Anywhere, the public says diaper bag.

With these three simple examples, I hope I have gotten you thinking about branding.  How has your business or product established it’s “branding” and how has it overcome the tendency of the masses using general terms when referring to you?  Are you aware of generalized terms used in reference to your product or services?  This stuff does matter, and more than you realize. Below are times when knowing this information could drastically change your bottom line and overall effectiveness in business:

  • Blogging, Websites: Keywords, tags, META Tags and search engine optimization. If you don’t know the layman’s lingo for your products or services, you may be missing out severely on traffic to your internet information sites.   Keywords are words that general people use to describe or search for your products.  Knowing these, you can use them as tags on your blog or website.  A tag is simply a word or phrase that the search engines can grab on to when compiling a search someone’s asked for while sitting at their computer.
  • Twitter: Hash tags, profile naming.  If someone is looking for a Mother’s Day gift idea on Twitter, they are going to use the search function at the top of their screen.  If you haven’t used a “#” in front of the words they search for, you might miss some potential customers.  For example, if you go right now and search #LoveBeautySchool on Twitter, you will get a small sneak peek into what I’m working on for next month. 🙂  However, if nobody searches for #LoveBeautySchool, then the hashtag was just a waste of time.
  • Facebook Pages: If you have made a page on facebook.com like I have for my business, you need to optomize (or get the most out of) your search engine exposure!  How do you do that?  Again, use keywords, or commonly used words by the public, in your page description.  Also, be specific about who you are and what you do in your page name. As a side note:  Use dashes in your page name, too, as Google sees each word separated by a “-” as a word, instead of one big word.  For example, if I had know this when I made my page, I would have called it www.facebook.com/bag-transformation of having it all together as one word.

Nobody gets into business to fail.  Knowing helpful tips like these can help you get leads, connect with customers and improve your bottom line.

If you found this article helpful, please feel free to share this with your colleagues, tweet and/or facebook it!  Thanks for your support and many blessings in your current and future ventures!

Cheers,
Andrea

 

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Wouldn’t you like to be able to get the Prima Base and two shells for less than the retail price?

You don’t have to wish you had the Prima Bag from Miche anymore!  Today through May 4th, 2012, Corporate is offering a discounted price on any order which includes a Prima Base and any two shells!

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Guys: Trust me.  If your wife opened up a Miche on Mother’s Day morning, you’d get HUGE brownie points!  I can help you pick something out if you feel like a fish out of water in this department.  I have done that for many a husband! You might be thinking, yea but then she’ll want more shells and accessories.  No worries!  I can help her get them for FREE!  What’s better than free??  If you want to see what Miche is all about first, check this out!

Ladies: You already know how much Miche ROCKS!  If you don’t have a Prima bag yet, this is the perfect time to take the plunge.  There are always those days you wish you had a little more room in your handbag, right?  Well the Prima bag will solve that problem.  There’s also a bundle price if you purchase an additional two or more shells, but that bundle is good all the time.  There’s always the option of hosting your own show (Skype, virtual, home/office, catalog), too and then you can get new shells and accessories for free!    April is the last month to take advantage of the Hostess Exclusive Shells Promotion.

Comment below if you would like more information or if you have questions.

Cheers,
Andrea



I just got word that Corporate is retiring the Hostess Exclusive promotion…and with a bang! With an $800 show (home, catalog, Skype, virtual) you have a shot at getting ALL 6 of these shells for SEVERELY discounted prices! Your show must be closed by April 30th to qualify so let’s get going!

Miche, Hostess Exclusive, Shells, Limited, Jillian, Hazel, Miley, Jill, Charity, Charlize

This is your last chance to get these shells!  In order to have enough time to effectively tell your friends about your show and be able to plan for a successful show, you need to contact me ASAP to get the ball rolling.

Cheers,
Andrea
(931) 409-9867
http://www.facebook.com/BagTransformation
bagtransformation@gmail.com



{January 14, 2012}   New Hostess Shells Released

It was announced this month that new Exclusive Hostess Shells would be released and yes they were!  There are three shells for the classic base and three for the prima  base.  For your viewing pleasure:

An $800 shows qualifies you to purchase one of these for peanuts!

Contact me today to schedule your show so you can earn one of these super exclusive shells for your base!  If you aren’t in the middle Tennessee area, you can still hold an online or catalog show.  If you’d like to have your friends over still, we can talk about Skype options too!    No matter which way you decide to have your show, as long as you reach $800 in sales, you can sang one of these shells.

Are you tired of having the same ol’ home party?  Here are some ideas for you to spice up your home show.

Wine & Cheese: Make it a sophisticated evening!

White Elephant: Everyone brings a funky gift to exchange.  It’s not just for Christmas time!

Paradise Island: Make it a “beach” night, complete with umbrella drinks and beach towels.

South of the Border: Bring on the margaritas and sombreros!

Fashion Diva Soirée: How fun is this? Everyone comes in party dress: have tiaras and boas to wear too. How about a catwalk to show off outfits and new Miche Bags, or a contest for “Best Diva?”

Ladies’ Night/Poker Night: This is a two-night event! Ladies make up their wish list for the Miche products they want at Ladies’ Night, and then men shop for their wives or girlfriends at Poker Night!

Mother/Daughter Tea Party: Make it a real occasion with a variety of teas to sample as well as scones, cookies, mini cucumber sandwiches or other delectable finger foods.

Dessert Party: Sweet treats and shopping too? It’s every woman’s dream come true! You can either provide a dessert sampler yourself or ask everyone to bring their favorite to share.

Midnight Madness: In the summer months, throw a patio party late at night complete with tiki torches, and serve nightcaps.

Chocolate Lovers’ Delight: Really—what more needs to be said about this? All-chocolate desserts and purse shopping? Yes, please!!

Be the first in your circle of friends to do something different.  Your home show will be all the rage for weeks to come!

Cheers,

Andrea



et cetera