Many businesses come up with specific names for their products. When looking through a catalog, it makes the experience fun, but in the real world, and for conversation sake, it can make it hard on consumers. Let’s take Miche Shells for example.
Shells: The piece that goes on the outside of the base and gives the overall style of the bag. Despite marketing and representatives using the lingo, most people still call them covers.
Urban Shells: These shells for the Prima base were released toward the later part of the summer last year. SO MANY people were anxiously awaiting their arrival. Because people were talking about the rumors they might be coming before they actually got here, their name had already been established by the public: Backpack bags.
Go-Anywhere Bag: These shells were created to be able to fill the need so many women have. How do you carry all your things when you’re going to the gym, pool, park or to the baby sitters? Miche’s response was the Go-Anywhere, the public says diaper bag.
With these three simple examples, I hope I have gotten you thinking about branding. How has your business or product established it’s “branding” and how has it overcome the tendency of the masses using general terms when referring to you? Are you aware of generalized terms used in reference to your product or services? This stuff does matter, and more than you realize. Below are times when knowing this information could drastically change your bottom line and overall effectiveness in business:
- Blogging, Websites: Keywords, tags, META Tags and search engine optimization. If you don’t know the layman’s lingo for your products or services, you may be missing out severely on traffic to your internet information sites. Keywords are words that general people use to describe or search for your products. Knowing these, you can use them as tags on your blog or website. A tag is simply a word or phrase that the search engines can grab on to when compiling a search someone’s asked for while sitting at their computer.
- Twitter: Hash tags, profile naming. If someone is looking for a Mother’s Day gift idea on Twitter, they are going to use the search function at the top of their screen. If you haven’t used a “#” in front of the words they search for, you might miss some potential customers. For example, if you go right now and search #LoveBeautySchool on Twitter, you will get a small sneak peek into what I’m working on for next month. 🙂 However, if nobody searches for #LoveBeautySchool, then the hashtag was just a waste of time.
- Facebook Pages: If you have made a page on facebook.com like I have for my business, you need to optomize (or get the most out of) your search engine exposure! How do you do that? Again, use keywords, or commonly used words by the public, in your page description. Also, be specific about who you are and what you do in your page name. As a side note: Use dashes in your page name, too, as Google sees each word separated by a “-” as a word, instead of one big word. For example, if I had know this when I made my page, I would have called it www.facebook.com/bag-transformation of having it all together as one word.
Nobody gets into business to fail. Knowing helpful tips like these can help you get leads, connect with customers and improve your bottom line.
If you found this article helpful, please feel free to share this with your colleagues, tweet and/or facebook it! Thanks for your support and many blessings in your current and future ventures!
Cheers,
Andrea
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