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Many businesses come up with specific names for their products.  When looking through a catalog, it makes the experience fun, but in the real world, and for conversation sake, it can make it hard on consumers.  Let’s take Miche Shells for example.

Shells: The piece that goes on the outside of the base and gives the overall style of the bag. Despite marketing and representatives using the lingo, most people still call them covers.

Urban Shells: These shells for the Prima base were released toward the later part of the summer last year.  SO MANY people were anxiously awaiting their arrival.  Because people were talking about the rumors they might be coming before they actually got here, their name had already been established by the public: Backpack bags.

Go-Anywhere Bag: These shells were created to be able to fill the need so many women have.  How do you carry all your things when you’re going to the gym, pool, park or to the baby sitters?  Miche’s response was the Go-Anywhere, the public says diaper bag.

With these three simple examples, I hope I have gotten you thinking about branding.  How has your business or product established it’s “branding” and how has it overcome the tendency of the masses using general terms when referring to you?  Are you aware of generalized terms used in reference to your product or services?  This stuff does matter, and more than you realize. Below are times when knowing this information could drastically change your bottom line and overall effectiveness in business:

  • Blogging, Websites: Keywords, tags, META Tags and search engine optimization. If you don’t know the layman’s lingo for your products or services, you may be missing out severely on traffic to your internet information sites.   Keywords are words that general people use to describe or search for your products.  Knowing these, you can use them as tags on your blog or website.  A tag is simply a word or phrase that the search engines can grab on to when compiling a search someone’s asked for while sitting at their computer.
  • Twitter: Hash tags, profile naming.  If someone is looking for a Mother’s Day gift idea on Twitter, they are going to use the search function at the top of their screen.  If you haven’t used a “#” in front of the words they search for, you might miss some potential customers.  For example, if you go right now and search #LoveBeautySchool on Twitter, you will get a small sneak peek into what I’m working on for next month. 🙂  However, if nobody searches for #LoveBeautySchool, then the hashtag was just a waste of time.
  • Facebook Pages: If you have made a page on facebook.com like I have for my business, you need to optomize (or get the most out of) your search engine exposure!  How do you do that?  Again, use keywords, or commonly used words by the public, in your page description.  Also, be specific about who you are and what you do in your page name. As a side note:  Use dashes in your page name, too, as Google sees each word separated by a “-” as a word, instead of one big word.  For example, if I had know this when I made my page, I would have called it www.facebook.com/bag-transformation of having it all together as one word.

Nobody gets into business to fail.  Knowing helpful tips like these can help you get leads, connect with customers and improve your bottom line.

If you found this article helpful, please feel free to share this with your colleagues, tweet and/or facebook it!  Thanks for your support and many blessings in your current and future ventures!

Cheers,
Andrea

 

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{April 4, 2012}   Follower Appreciation!

Wow!  I just looked at my follower list and it has exploded!  I am so thankful to everyone who has decided to follow my fashion and family ramblings!  I am truly honored!y

To say thank you, I would like to give everyone a chance to give your blog and/or website extra exposure.  Please post in the comments below anything you’d like people to know about you, your blog, your business and/or your website.  My hope is that you can meet some really cool people this way and make some networking connections.  I encourage you to share this post on your blog, facebook and/or twitter account so your friends can get exposure as well.

I hope you all have a great day!

Cheers!

UPDATE: Once you comment I will add tags to this post concerning your business so search engines will pick it up.  Thanks for getting involved!  If you have specific tags you want me to put, type TAG: at the bottom of your post with up to 3 tags.

Andrea



{January 14, 2012}   New Hostess Shells Released

It was announced this month that new Exclusive Hostess Shells would be released and yes they were!  There are three shells for the classic base and three for the prima  base.  For your viewing pleasure:

An $800 shows qualifies you to purchase one of these for peanuts!

Contact me today to schedule your show so you can earn one of these super exclusive shells for your base!  If you aren’t in the middle Tennessee area, you can still hold an online or catalog show.  If you’d like to have your friends over still, we can talk about Skype options too!    No matter which way you decide to have your show, as long as you reach $800 in sales, you can sang one of these shells.

Are you tired of having the same ol’ home party?  Here are some ideas for you to spice up your home show.

Wine & Cheese: Make it a sophisticated evening!

White Elephant: Everyone brings a funky gift to exchange.  It’s not just for Christmas time!

Paradise Island: Make it a “beach” night, complete with umbrella drinks and beach towels.

South of the Border: Bring on the margaritas and sombreros!

Fashion Diva Soirée: How fun is this? Everyone comes in party dress: have tiaras and boas to wear too. How about a catwalk to show off outfits and new Miche Bags, or a contest for “Best Diva?”

Ladies’ Night/Poker Night: This is a two-night event! Ladies make up their wish list for the Miche products they want at Ladies’ Night, and then men shop for their wives or girlfriends at Poker Night!

Mother/Daughter Tea Party: Make it a real occasion with a variety of teas to sample as well as scones, cookies, mini cucumber sandwiches or other delectable finger foods.

Dessert Party: Sweet treats and shopping too? It’s every woman’s dream come true! You can either provide a dessert sampler yourself or ask everyone to bring their favorite to share.

Midnight Madness: In the summer months, throw a patio party late at night complete with tiki torches, and serve nightcaps.

Chocolate Lovers’ Delight: Really—what more needs to be said about this? All-chocolate desserts and purse shopping? Yes, please!!

Be the first in your circle of friends to do something different.  Your home show will be all the rage for weeks to come!

Cheers,

Andrea



January is right on the mark!  You can search all over the web and find out what experts are saying about the upcoming months.  I found this blog and fell in love with what she had to say about the colors and styles to come.

Two New Shells for Each Base

White interchangable handles with links

Muted colors, yet vibrant.  Simple style yet it packs a powerful and everlasting punch.  All of the new releases are perfect for everyone…the fashionista, the business woman, a soccer mom and a college girl.  How many products do you know that can cover so many ages and walks of life?

So you see these bags and like them but think to yourself, “You know, I can’t see myself actually owning a pink or purple bag.  I don’t have much to go with it.”  Take the advice given on the same blog I mentioned before.  As long as you can see color, you can match and accessorize with color!  Think of your body as canvas and you as the artist.  Following the simple tips by Alysea on a regular will get you looking amazing without even thinking about it after a while.

Until next time!

Andrea

 

 



{January 13, 2012}   The Enigma I call life!

The who, what, when, where and why of my blog!  Let’s dig right in!

Who: Andrea, independent representative of Miche.  I am a mother of three and have been married for 9.5 years (gasp! Is that possible?!)

What: My goal for this blog is to keep my readers up to date on the latest fashions and style trends as well as introducing you to hot new products and reviews.  I also want to share my experiences with being a mother and wife.  Ultimately, when someone click on my blog, I want them to leave feeling like they have learned something and can apply what they have learned in practical ways.

When: I will be posting blogs on Fridays and very possibly other days in between.

Where:  You can find me many other places on the web:

Why: I became a mother for the first time in the summer of 2003.  After that I struggled with finding myself and making myself feel like I could dress and act in a way contrary to the stereotypical mom.  This blog will no doubt ooze with embarrassing and funny stories of myself as I have found my way and lessons I have learned while getting to where I am now.

In the spring of 2004, I experienced the first day of being a stay-at-home mom.  Over the past 8.5 years, I have gone in and out of the work place.  It’s difficult providing for your family when your heart yearns to be at home with your little ones.  I know, girl!  I’ve been there.  That’s what lead me to Miche, actually.  Last March, I gave birth to our 3rd son and knew that I had to make a job (in home childcare) transition into a career all the while taking care of him!

 

I have read so many blogs and watched vlogs on youtube that I felt like it was my turn to give back to society in a meaningful, supportive way!  Feel free to follow my journey.  Promise me one thing:  if you learn something or find something funny, interesting or intriging, let me know by commenting or linking to my blog.

Cheers,

Andrea



et cetera